Essential SEO Trends and Tips to Guide Small Businesses in Alaska

These days, innovations with digital devices are what define developments in online marketing. For one, smart phones allow users to access information at the palm of their hands with a single tap. With more and more users going mobile, it’s critical to maximize your marketing efforts in this platform to gain an edge in the industry.

2015 SEO Trends

Last year marked a milestone in digital marketing, when the number of mobile-only internet users surpassed that of desktop users. This significant change in consumer behavior has major implications for overall online marketing particularly in search engine optimization (SEO). Google even released an algorithm solely for evaluating the mobile responsiveness of various websites.
Despite the rising number of mobile users, a website that is compatible for other platforms (like tablets and desktops) is preferable to having one for mobile only.
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Increase Sales and ROI Through SEO

Companies that have a strong online presence can reduce marketing costs while increasing sales. Creating such a presence is accomplished by understanding the many facets of SEO and how it can increase the visibility of any business. For business owners in Alaska who may live in remote areas, the Internet can increase a company’s reach and make almost any organization a viable one.

Make Sure Advertising Dollars Equal Increased Visibility

Through the use of analytic tools, business owners can see how many people have viewed an advertisement, shared an article or joined a mailing list. Viewing such data can help a marketing department change the wording of an ad to increase conversions, or change where content is shown on a website to ensure that customers get the information that they need to make a purchase or share content.

Lower Customer Acquisition Costs Through SEO

Most companies use a combination of paid advertising and organic traffic to generate customer leads and sales. Through proper keyword research, creating relevant advertising, and engaging with followers on social media, businesses can obtain customers for free or for pennies. When companies are able to reduce their marketing costs, it allows them to increase the profit margin that they see on each sale.

An effective SEO marketing campaign can reduce costs, increase margins and increase brand visibility. Whether a company is located in Los Angeles or a rural outpost in Alaska, all it needs is a website and the ability to create compelling content to succeed.

Effective SEO Techniques Small Firms Can Use to Grow the Business

For businesses based in Alaska to grow their customers and profits, an effective internet marketing strategy is required. Search engine optimization (SEO) is one of the most important strategies you could use. Since most people who perform searches on the internet only examine the first few pages of the results, business owners want their web pages to rank high on major search engines. Two of the most important techniques that you can tap to implement effective SEO are producing high-quality content and having optimal site architecture.
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Alaska SEO Pointers: Blogging as a High-Yield Business Promotion Tool

Many businesses today put up their own blogs to drum up interest for an upcoming event or share relevant information about their industry as well as how their business factors into the equation. An article by Marci Alboher on the New York Times describes blogging as an inexpensive marketing tool which, if done correctly, has a high return on investment potential.

Ensuring that your blog gets more exposure online, however, requires extensive search engine optimization or SEO efforts. If your blog needs an expanded readership base in the Last Frontier, take up your options with a company that knows Alaska SEO, like The Business Maximizer.
http://businessmarketingtoolbox.com/alaska-seo-pointers-blogging-as-a-high-yield-business-promotion-tool/

Top Ways to Increase Website Traffic

If you are a business owner or blogger, you likely know that increasing website traffic is one of the best ways to get your product or message across to a greater number of people. Here are the best ways to do that:

Why Outsourcing Search Engine Optimization in Alaska is a Good Idea

If you’re an entrepreneur in this day and age, you’ve likely heard about the importance of SEO and what it could bring to your business. You have three ways to tackle it: go in-house, collaborate with a partner, or outsource. Your final decision on which path to take will ultimately rely on the specific marketing activity and your company’s internal resources, which can make either one of the three options most viable. The purpose of this article, however, is to reinforce the fact that outsourcing the job to a local Alaska SEO company like The Business Maximizer is a good idea. Read on to find out why:

SEO moves too fast – If there’s one thing a seasoned SEO professional will tell you, it’s this: SEO changes constantly and rapidly. Google itself revealed that it updates its search algorithm more than 500 times a year. With that in mind, how can you focus on the rest of your business if you’re going to be doing in-house SEO?
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Making Search Engine Optimization Count

Running a business in Alaska comes with its own set of rules. One of them is that you can gain a great deal of traction if you employ the right search engine optimization techniques. Here are a few such techniques that any business in Alaska can use in order to succeed.

– Localize your marketing

Believe it or not, you can actually gain more attention over the Internet by focusing on your local market. Extending your keyword phrases to include the name of your city is a great way to start. You can also localize each and every one of the pictures and videos on your site as well using the right keyword string meta tags. Again, the name of the city that you are physically based in will work as a basic localization strategy.

Four Pointers from an Alaska SEO Expert to Help Your Online Strategy

“With the huge influence of technology on today’s generation, almost everyone seems to be involved in something online—whether for personal or business reasons, for an information search or for purchasing products and services. Needless to say, individuals and businesses have utilized technological advances to pursue their own development. In so doing, they have influenced the expansion of search engine optimization (SEO). As long as there are people needing to search online, SEO will thrive.
If you’re a small business still struggling to make heads and tails of your SEO strategy, here are a few pointers from an Alaska SEO specialist like The Business Maximizer”
http://businessmarketingtoolbox.com/four-pointers-from-an-alaska-seo-expert-to-help-your-online-strategy/

PPC and SEO Make a Good Search Tactic Duo

Their methods may be opposite: while PPC involves paid ads, SEO relies heavily on organic search results. They do have the same objective, though: improving online visibility. When combined, the two can greatly improve your search return results. Here’s how:

Use the best PPC copy to hasten SEO analysis.

Since PPC is a targeted form of marketing, you can be certain that the copy resulting in the most conversions does work. Use this to trim down your keyword options for meta-descriptions, content, title tags, etc., and expedite your analysis on what information works and what does not.

What You Should Look for in an SEO Company

Hiring the right SEO company is a crucial step towards reaching your business goals. You might find it hard, however, to choose from the many companies that offer search engine optimization services and those who “claim” that they do. Here’s how you can find a real SEO company to provide your internet marketing needs: