Their methods may be opposite: while PPC involves paid ads, SEO relies heavily on organic search results. They do have the same objective, though: improving online visibility. When combined, the two can greatly improve your search return results. Here’s how:
Use the best PPC copy to hasten SEO analysis.
Since PPC is a targeted form of marketing, you can be certain that the copy resulting in the most conversions does work. Use this to trim down your keyword options for meta-descriptions, content, title tags, etc., and expedite your analysis on what information works and what does not. Continue reading
The Business Maximizer 